Part A — Verdict
Overall AI presence
RecommendedTested 5 prompts across 10 AI answers. Your brand appeared in 8 answers.
Recommendation share 80% · estimated range 49–94% · small sample, directional signal
Broad category — vpn service
Mentioned in 8 of 10 broad vpn service answers.
Niche category
Not tested this run. Recommended as the next measurement.
Strategic summary
expressvpn.com is recommended in most tested vpn service prompts. Focus on holding that position across platforms and watching for narrative drift.
Part B — Evidence
The evidence behind the verdict
What we asked, what each AI answered, and who it named instead. Every number below traces to the 10 answers we generated for this report — the full answers are in the heatmap underneath.
Across 10 AI answers to 5 buyer-intent prompts, expressvpn.com was recommended in 8 of them.
That covers the broad category we tested — vpn service. Only this one broad category was measured this run; see "Scope of this test" below.
Recommendation share 80% · estimated 95% range 49–94% · small sample, directional signal
Prompts tested
5 prompts · 10 answersWe asked each of these on ChatGPT and Claude — the exact questions, shown in full below.
Recommended instead
10 namedIn the 2 answers where expressvpn.com was not recommended, these vpn service resources were named instead, ranked by how many cited each.
+4 more named
Sample response
Excerpt — full answers open in the heatmap below.Why it scored this way: ExpressVPN is not mentioned in the response, resulting in a score of 0 for overall quality. The response focuses solely on other VPN services without any reference to ExpressVPN.
expressvpn.com does not appear in this answer.
Scope of this test
Broad category — vpn service
Mentioned in 8 of 10 broad vpn service answers.
Niche category
Not tested this run. Recommended as the next measurement.
We tested the broad category — “vpn service”— because it is the most contested place to appear and the hardest first test to pass: the generic questions a buyer asks before they’ve named a specific tool. So the 80% above is a precise, limited finding about that broad category only. It does notprove the site is invisible in its own narrower niche — only the broad category was measured this run. A follow-up run should test prompts specific to the site’s real category.
Tested = measured on real AI answers this run. Not tested = no answer was generated, so no score is claimed.
All 10 answers are in the heatmap below — click any cell to read the full response.
Part C — Diagnosis
Diagnosis
Why AI assistants are underrepresenting your brand
Competitors are recommended in answers where your brand was absent. Assistants surfaced these named alternatives for questions where your brand did not appear.
Recommended instead of you in 2 answers: Surfshark, NordVPN, Private Internet Access (PIA).
How each AI sees you.
Different platforms have different knowledge bases. Improving one often lifts the others.
ChatGPT
ChatGPT recommends you in most tested answers.
Claude
Claude recommends you in most tested answers.
Visibility Heatmap
How well does each AI platform know you across different prompt types?
| Prompt Type | ChatGPT | Claude |
|---|---|---|
Direct Recommendation What are the best vpn service options available right now? | 10 | 8 |
Problem Solution I need a vpn service solution. What do you recommend? | 8 | 6 |
Comparison Request Can you compare the top 5 vpn service options for me? | 10 | 10 |
Beginner Guidance I'm new to vpn service. Where should I start? | 6 | 7 |
Budget Constrained What's the best vpn service for someone on a budget? | 0 | 0 |
See exactly how your score was built
The per-prompt math behind your score — which prompts moved it, and by how much.
- Full per-prompt contribution breakdown
- Weekly remeasurement across both assistants
- CSV / PDF export of the full table
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Unlock the full competitive breakdown
Mention quality, ranking, share of voice, statistical confidence and competitive positioning — with 95% confidence intervals.
- Full 5-section competitive breakdown with confidence intervals
- Weekly remeasurement + proof of before/after share
- PDF / CSV export
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One fix, ranked by expected impact.
Built from the answers we captured — what assistants recommended instead, and the page format they cite when they do. Each fix names where it goes and why it earns the recommendation.
Name your category in the page title and H1
Medium impact3 minutesChatGPT recommended Surfshark instead of expressvpn.com when asked "What's the best vpn service for someone on a budget?". Assistants pull the name they can most clearly match to that question — the fixes below give expressvpn.com that match for "vpn service".
Surfshark appears here instead.
“When looking for a budget-friendly VPN service, it's important to consider factors such as price, features, speed, security, and customer support. Her...”
Where: Homepage <title> and <h1> tags
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