Part A — Verdict
Overall AI presence
Rarely recommendedTested 5 prompts across 10 AI answers. Your brand appeared in 1 answers.
Recommendation share 10% · estimated range 2–40% · small sample, directional signal
Broad category — hr software
Mentioned in 1 of 10 broad hr software answers.
Niche category
Not tested this run. Recommended as the next measurement.
Strategic summary
deel.com appears in 1 of 10 tested hr software answers. It is on the map but not a default recommendation — targeted category and comparison content can raise its share.
Part B — Evidence
The evidence behind the verdict
What we asked, what each AI answered, and who it named instead. Every number below traces to the 10 answers we generated for this report — the full answers are in the heatmap underneath.
Across 10 AI answers to 5 buyer-intent prompts, deel.com was recommended in 1 of them.
That covers the broad category we tested — hr software. Only this one broad category was measured this run; see "Scope of this test" below.
Recommendation share 10% · estimated 95% range 2–40% · small sample, directional signal
Prompts tested
5 prompts · 10 answersWe asked each of these on ChatGPT and Claude — the exact questions, shown in full below.
Recommended instead
23 namedIn the 9 answers where deel.com was not recommended, these hr software resources were named instead, ranked by how many cited each.
+17 more named
Sample response
Excerpt — full answers open in the heatmap below.Why it scored this way: Deel.com is not mentioned in the response, resulting in a score of 0 for overall quality. The response focuses solely on other HR software options without any reference to Deel.com.
deel.com does not appear in this answer.
Scope of this test
Broad category — hr software
Mentioned in 1 of 10 broad hr software answers.
Niche category
Not tested this run. Recommended as the next measurement.
We tested the broad category — “hr software”— because it is the most contested place to appear and the hardest first test to pass: the generic questions a buyer asks before they’ve named a specific tool. So the 10% above is a precise, limited finding about that broad category only. It does notprove the site is invisible in its own narrower niche — only the broad category was measured this run. A follow-up run should test prompts specific to the site’s real category.
Tested = measured on real AI answers this run. Not tested = no answer was generated, so no score is claimed.
All 10 answers are in the heatmap below — click any cell to read the full response.
Part C — Diagnosis
Diagnosis
Why AI assistants are underrepresenting your brand
AI assistants rarely recommend or mention your brand when users ask generic questions about your category.
Appeared in 1 of 10 generated answers (10% recommendation share).
Competitors are recommended in answers where your brand was absent. Assistants surfaced these named alternatives for questions where your brand did not appear.
Recommended instead of you in 9 answers: BambooHR, Gusto, Workday.
This report tested broad "hr software" questions. Assistants may recommend you more (or less) for the narrower niche you actually compete in — we have not measured that yet. Treat this score as your standing in the wide category, not proof of how you rank inside your specialty.
All 10 answers came from broad "hr software" prompts. No niche-specific prompts were run in this report.
How each AI sees you.
Different platforms have different knowledge bases. Improving one often lifts the others.
ChatGPT
ChatGPT recommended BambooHR and Gusto, among others instead of you.
Claude
Claude recommended Workday and BambooHR, among others instead of you.
Visibility Heatmap
How well does each AI platform know you across different prompt types?
| Prompt Type | ChatGPT | Claude |
|---|---|---|
Direct Recommendation What are the best hr software options available right now? | 0 | 5 |
Problem Solution I need a hr software solution. What do you recommend? | 0 | 0 |
Comparison Request Can you compare the top 5 hr software options for me? | 0 | 0 |
Beginner Guidance I'm new to hr software. Where should I start? | 0 | 0 |
Budget Constrained What's the best hr software for someone on a budget? | 0 | 0 |
See exactly how your score was built
The per-prompt math behind your score — which prompts moved it, and by how much.
- Full per-prompt contribution breakdown
- Weekly remeasurement across both assistants
- CSV / PDF export of the full table
Flat monthly price. Cancel anytime. Your current report is saved.
Unlock the full competitive breakdown
Mention quality, ranking, share of voice, statistical confidence and competitive positioning — with 95% confidence intervals.
- Full 5-section competitive breakdown with confidence intervals
- Weekly remeasurement + proof of before/after share
- PDF / CSV export
Flat monthly price. Cancel anytime. Your current report is saved.
2 fixes, ranked by expected impact.
Built from the answers we captured — what assistants recommended instead, and the page format they cite when they do. Each fix names where it goes and why it earns the recommendation.
Your top fix is written out in full below. The rest are scoped and prioritized here; Pro opens the exact copy and placement for each.
Name your category in the page title and H1
Medium impact3 minutesChatGPT recommended BambooHR instead of deel.com when asked "What's the best hr software for someone on a budget?". Assistants pull the name they can most clearly match to that question — the fixes below give deel.com that match for "hr software".
BambooHR appears here instead.
“There are several HR software options that are budget-friendly while still offering essential features for small to medium-sized businesses. Here are ...”
Where: Homepage <title> and <h1> tags
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Publish a comparison page vs the named alternatives
Supporting5 minutesChatGPT recommended BambooHR instead of deel.com when asked "Can you compare the top 5 hr software options for me?". Assistants pull the name they can most clearly match to that question — the fixes below give deel.com that match for "hr software".
BambooHR appears here instead.
“Certainly! Here’s a comparison of five popular HR software options, focusing on their key features, strengths, and potential drawbacks. The options in...”
Exact copy to paste + where it goes
Unlock this fixSign in to track this fix
Every Monday: your highest-priority fixes, ranked — and proof of whether each one moved your recommendation share.
Get every fix written out — and watch each one move your share.
Every fix comes with paste-ready copy and exact placement. Then we re-run all your prompts across ChatGPT and Claude each week and show you which fixes actually moved your recommendation share — proof, not a dashboard.
Flat $99/month · cancel anytime · remeasured weekly.