Part A — Verdict

20%Share

Overall AI presence

Rarely recommended

Tested 5 prompts across 10 AI answers. Your brand appeared in 2 answers.

Recommendation share 20% · estimated range 6–51% · small sample, directional signal

Broad category — form builder

Mentioned in 2 of 10 broad form builder answers.

20%

Niche category

Not tested this run. Recommended as the next measurement.

Not tested

ChatGPT40%

Claude0%

Strategic summary

surveymonkey.com appears in 2 of 10 tested form builder answers. It is on the map but not a default recommendation — targeted category and comparison content can raise its share.

Part B — Evidence

The evidence behind the verdict

What we asked, what each AI answered, and who it named instead. Every number below traces to the 10 answers we generated for this report — the full answers are in the heatmap underneath.

20%Share

Across 10 AI answers to 5 buyer-intent prompts, surveymonkey.com was recommended in 2 of them.

That covers the broad category we tested — form builder. Only this one broad category was measured this run; see "Scope of this test" below.

Recommendation share 20% · estimated 95% range 6–51% · small sample, directional signal

Prompts tested

5 prompts · 10 answers

We asked each of these on ChatGPT and Claude — the exact questions, shown in full below.

P1“What are the best form builder options available right now?”

P2“I need a form builder solution. What do you recommend?”

P3“Can you compare the top 5 form builder options for me?”

P4“I'm new to form builder. Where should I start?”

P5“What's the best form builder for someone on a budget?”

Recommended instead

24 named

In the 8 answers where surveymonkey.com was not recommended, these form builder resources were named instead, ranked by how many cited each.

Google Forms

8 of 8

Typeform

8 of 8

JotForm

7 of 8

Microsoft Forms

5 of 8

Formstack

4 of 8

Tally

3 of 8

+18 more named

Sample response

Excerpt — full answers open in the heatmap below.

ChatGPT · answering “Can you compare the top 5 form builder options for me?”Brand absent

Certainly! Here’s a comparison of five popular form builder options, highlighting their key features, strengths, and potential drawbacks: ### 1. **Google Forms** - **Key Features**: - Free to use with a Google account. - Easy integration with Google Sheets for data collection. - Various question types (multiple…

Why it scored this way: SurveyMonkey is not mentioned in the response, resulting in a score of 0 for overall quality. The response focuses solely on other brands without any reference to SurveyMonkey.

surveymonkey.com does not appear in this answer.

Scope of this test

Broad category — form builder

Mentioned in 2 of 10 broad form builder answers.

20%

Niche category

Not tested this run. Recommended as the next measurement.

Not tested

We tested the broad category — “form builder”— because it is the most contested place to appear and the hardest first test to pass: the generic questions a buyer asks before they’ve named a specific tool. So the 20% above is a precise, limited finding about that broad category only. It does notprove the site is invisible in its own narrower niche — only the broad category was measured this run. A follow-up run should test prompts specific to the site’s real category.

Tested = measured on real AI answers this run. Not tested = no answer was generated, so no score is claimed.

All 10 answers are in the heatmap below — click any cell to read the full response.

Part C — Diagnosis

Diagnosis

Why AI assistants are underrepresenting your brand

Outframed by competitorscritical

Competitors are recommended in answers where your brand was absent. Assistants surfaced these named alternatives for questions where your brand did not appear.

Recommended instead of you in 8 answers: Google Forms, Typeform, JotForm.

Low category presencemoderate

Your brand appears in less than half of category-related AI answers.

Appeared in 2 of 10 generated answers (20% recommendation share).

Platform-specific weaknessmoderate

You perform well on some AI platforms but are largely invisible on others. Training data and knowledge cut-offs vary by model.

ChatGPT: 40% vs Claude: 0% — 40 point gap.

Your specific niche was not testedminor

This report tested broad "form builder" questions. Assistants may recommend you more (or less) for the narrower niche you actually compete in — we have not measured that yet. Treat this score as your standing in the wide category, not proof of how you rank inside your specialty.

All 10 answers came from broad "form builder" prompts. No niche-specific prompts were run in this report.

Platform breakdown

How each AI sees you.

Different platforms have different knowledge bases. Improving one often lifts the others.

Partially recommended

ChatGPT

40%

ChatGPT recommended Google Forms and Typeform, among others instead of you.

Not yet recommended

Claude

Claude recommended Typeform and Google Forms, among others instead of you.

Visibility Heatmap

How well does each AI platform know you across different prompt types?

Prompt Type	ChatGPT	Claude
Direct Recommendation What are the best form builder options available right now?	6	0
Problem Solution I need a form builder solution. What do you recommend?	6	0
Comparison Request Can you compare the top 5 form builder options for me?	0	0
Beginner Guidance I'm new to form builder. Where should I start?	0	0
Budget Constrained What's the best form builder for someone on a budget?	0	0

Legend:

High (7-10)

Partial (4-6)

Low (0-3)

Pro

See exactly how your score was built

The per-prompt math behind your score — which prompts moved it, and by how much.

Per-prompt contribution table10 prompts

Every prompt across ChatGPT and Claude — found or not, its 0–10 answer quality, its weight, and its exact contribution to your 15/100.

Weighting by prompt importance

Direct-recommendation prompts count most; the table shows each prompt’s weight so you know which answers actually move the number.

Coverage summary

2 of 10 prompts named your brand.

Full per-prompt contribution breakdown
Weekly remeasurement across both assistants
CSV / PDF export of the full table

Flat monthly price. Cancel anytime. Your current report is saved.

Pro

Unlock the full competitive breakdown

Mention quality, ranking, share of voice, statistical confidence and competitive positioning — with 95% confidence intervals.

Mention quality

Prominence, detail level and context relevance scored 0–10 for every answer that named you.

Ranking & share of voice

Where surveymonkey.com places when it appears, and how much of each answer it owns vs competitors.

Statistical confidence

The 95% confidence interval on your recommendation share, so you know how solid the number is.

Competitive positioning

A 0–10 read on how clearly surveymonkey.com is differentiated from the brands assistants name instead.

Full 5-section competitive breakdown with confidence intervals
Weekly remeasurement + proof of before/after share
PDF / CSV export

Flat monthly price. Cancel anytime. Your current report is saved.

Part D — Fix Plan

2 fixes, ranked by expected impact.

Built from the answers we captured — what assistants recommended instead, and the page format they cite when they do. Each fix names where it goes and why it earns the recommendation.

Your top fix is written out in full below. The rest are scoped and prioritized here; Pro opens the exact copy and placement for each.

Name your category in the page title and H1

Medium impact3 minutes

ChatGPT recommended Google Forms instead of surveymonkey.com when asked "What's the best form builder for someone on a budget?". Assistants pull the name they can most clearly match to that question — the fixes below give surveymonkey.com that match for "form builder".

Google Forms appears here instead.

“There are several budget-friendly form builders that offer great features without breaking the bank. Here are some of the best options: 1. **Google F...”

Where: Homepage <title> and <h1> tags

Set the page title to "surveymonkey.com — form builder" and open the H1 with the same words. Assistants match questions to pages largely on this signal; when a page's title and heading don't contain the exact category phrase a user asks about ("form builder"), the model has nothing to match on and reaches for a site that does.

Publish a comparison page vs the named alternatives

Supporting5 minutes

ChatGPT recommended Google Forms instead of surveymonkey.com when asked "Can you compare the top 5 form builder options for me?". Assistants pull the name they can most clearly match to that question — the fixes below give surveymonkey.com that match for "form builder".

Google Forms appears here instead.

“Certainly! Here’s a comparison of five popular form builder options, highlighting their key features, strengths, and potential drawbacks: ### 1. **Go...”

Exact copy to paste + where it goes

Create a page that names the form builder tools assistants currently recommend (e.g. Google Forms) and says plainly how surveymonkey.com differs and who each is best for. Comparison pages are the format assistants most often quote for "what are the best options" questions — an honest side-by-side that includes your competitors is what earns the citation.

Unlock this fix

With Pro, this becomes a living Fix Plan

Every Monday: your highest-priority fixes, ranked — and proof of whether each one moved your recommendation share.

The full plan, remeasured every week

Get every fix written out — and watch each one move your share.

Every fix comes with paste-ready copy and exact placement. Then we re-run all your prompts across ChatGPT and Claude each week and show you which fixes actually moved your recommendation share — proof, not a dashboard.

Flat $99/month · cancel anytime · remeasured weekly.

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How we measure this